Getting found in a crowded market-place is a challenge for most small businesses. By choosing and applying a few, focused online marketing methods that deliver results, you can improve your online visibility and be found by your ideal customers. Marketing is an investment, not an expense, so you must invest intelligently to realize the greatest ROI.
Credibility is something that you have to earn. People don't want to buy from someone they don't know, like and trust. A combination of factors must be in place, and it takes time, patience, and consistency to establish. The burden of proof is on you, so you need to show skeptics the value of your experience and training, and how you became an authority on your topic. We show you the best ways to do this.
Customer engagement is no longer a series of impersonal experiences - it's an ongoing dialogue. It can happen anywhere, anytime, and customers expect instant responses because we are living in an 'always-on' world. The relationship between a company and its customers is now more like a conversation, and companies should formulate their communications to reflect this.